When your company is expanding into a new market or trying to establish itself as an expert source for information, setting up a blog (or blogs) can be the fastest way to do so. Starting a blog also creates the need for quality content. In the STEM fields especially, knowledgeable writers with accessible style can be difficult to find. That said, knowing where to look can be half the battle.
- Ask your friends and colleagues. Here in Birmingham, it’s hard to walk more than ten feet without tripping over a writer. Chances are that one of the people in your network knows at least one person with the desired expertise. If not, they might know someone who could learn it quickly.
- Seek out talent in house. Does one of your employees run a top notch blog? If so, would they be interested in a modified set of responsibilities? It’s a win-win; you get to recognize your employees’ abilities and they get rewarded for going above and beyond.
- Find blogs you like in your field. Search them out on Google or look through trade articles. Even if they’re not local, they might be able to produce quality content at an affordable rate. It never hurts to ask.
- Look through freelancers’ portfolios. Sites like Contently, Pressfolio and Writerfolio offer solid samples of writers’ work. Many freelancers also host portfolios of published work on their websites. These tools can give you a solid sense of a writer’s ability to mould her writing style with a publication’s.
- Search social media profiles. Searching keywords like “freelance writer” on Twitter or LinkedIn can yield an abundance of professional writers. Chances are that one or more of them will fit both your budget and your vision for content creation.